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Creating a successful content marketing strategy for B2B

Creating a successful content marketing strategy for B2B (business-to-business) companies can help generate leads and build relationships with potential clients. Here are some steps to take when developing a B2B content marketing strategy: By following these steps, you can create a successful B2B content marketing strategy that helps generate leads, build relationships, and establish your...Read More
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What is Account Based Marketing and why your B2B company must be doing it!

Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific accounts and customizing marketing efforts to meet their specific needs. This approach has a number of benefits for B2B companies, including: Overall, ABM can be a powerful strategy for B2B companies looking to improve their marketing ROI and better engage...Read More
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QR Codes – Here to stay!

QR codes came surging back in a massive manner during the extensive global pandemic. COVID ushered in the era of “contactless” everything. With that, the streamlining and universal adoption of the concept of QR codes. While the use was primary in the general consumer space (B2C), it has opened the gates for usage in the...Read More
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Welcome to B2B Notes!

Welcome to B2B Notes! What can you expect from this site you may be asking? Great question. Short answer — all things B2B sales and marketing. More detailed answer; this site will be a resource for current B2B sales and marketing tips, tools, advise and news. With over twenty years of marketing experience under my...Read More
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