theme-sticky-logo-alt
theme-logo-alt
marketing

B2B Content Marketing Masterclass: Your Blueprint for Creating Content that Drives Tangible Results

August 1, 2024
by Jon Lyons
The B2B sales landscape is experiencing a seismic shift, driven by technological advancements and evolving customer expectations. To remain competitive and thrive in this dynamic environment, businesses must understand and embrace the transformative forces shaping the future of sales. Let’s delve into the key trends revolutionizing B2B sales today. 1. The Rise of Artificial Intelligence...Read More
Content, Marketing
, , , ,

Your Ultimate Guide to a Successful Brand/Product Naming Exercise

July 30, 2024
by Jon Lyons
Naming a brand or product isn’t just about finding a catchy phrase—it’s about crafting an identity that resonates with your target audience, embodies your values, and stands the test of time. A well-executed naming exercise can be the difference between a memorable brand and one that fades into obscurity. Here’s your comprehensive guide to navigating...Read More
Branding, Marketing
, , ,

The Ultimate Guide to Account-Based Marketing (ABM): Precision Targeting for B2B Success

July 24, 2024
by Jon Lyons
Account-Based Marketing (ABM) has emerged as a game-changer in the B2B marketing landscape, offering a more focused and personalized approach to attracting and engaging high-value accounts. This comprehensive guide will walk you through the ins and outs of ABM, from understanding its core principles to implementing effective strategies and measuring your ROI. What is Account-Based...Read More
Marketing
, , , ,
b2b notes data analytics lead generation

Using data and analytics to optimize B2B lead generation

February 8, 2023
by Jon Lyons
Lead generation is a crucial component of any business-to-business (B2B) marketing strategy. It involves attracting potential customers to your brand and converting them into leads that can eventually be turned into sales. The more effective your lead generation process, the more likely you are to achieve success. One of the most powerful ways to optimize...Read More
Marketing
, , , ,
account based marketing abm b2b

What is Account Based Marketing and why your B2B company must be doing it!

January 25, 2023
by Jon Lyons
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific accounts and customizing marketing efforts to meet their specific needs. This approach has a number of benefits for B2B companies, including: Overall, ABM can be a powerful strategy for B2B companies looking to improve their marketing ROI and better engage...Read More
Marketing
, ,

Social

15 49.0138 8.38624 1 0 4000 1 https://b2bnotes.com 300 0