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The Ultimate Guide to Account-Based Marketing (ABM): Precision Targeting for B2B Success

July 24, 2024
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by Jon Lyons
Account-Based Marketing (ABM) has emerged as a game-changer in the B2B marketing landscape, offering a more focused and personalized approach to attracting and engaging high-value accounts. This comprehensive guide will walk you through the ins and outs of ABM, from understanding its core principles to implementing effective strategies and measuring your ROI. What is Account-Based...Read More
Marketing
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The Future of B2B Sales: Emerging Trends and Technologies

July 19, 2024
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by Jon Lyons
The world of B2B sales is undergoing a rapid transformation, fueled by emerging technologies and shifting customer expectations. To stay ahead of the curve and drive sustainable growth, it’s crucial for businesses to understand and embrace these key trends that are shaping the future of B2B sales. 1. The Rise of Artificial Intelligence (AI) in...Read More
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The importance of customer relationship management in B2B sales

February 8, 2023
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by Jon Lyons
In the world of business-to-business (B2B) sales, building strong relationships with customers is critical to success. Customer relationship management (CRM) is a strategy that companies use to manage interactions with current and potential customers, streamline sales processes, and improve overall customer satisfaction. Here are some of the key benefits of incorporating CRM into your B2B...Read More
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